New Website Coming Early 2024

An acorn is a seed, containing the future mighty oak in a small, handheld nutshell. Black Rock’s new brand identity features a simple, iconic type treatment with a stylized acorn graphic. This creates continuity to maintain a sense of tradition over many decades, while still pushing the brand forward to feel relevant today. The gospel is famously described as a seed in the Parable of the Sower, which makes this visual a symbol of the “Good news” itself!